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Aleksandar Trazoff
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Profile Information

Job Title:
Chief Marketing Officer
Professional PM certifications:
Years in Project Management:
Any other comments about yourself?

Technology Sales and Marketing Manager | Sales Director | Marketing Director | Strategy Professional. 15 years of experience working for growth-hungry organizations. MBA.

Complement of experience in strategy, technology, online and B2B marketing, sales, product management and high-level negotiations. P/L responsibility for several organizations past. Innovative and resourceful. Excellent communication and team leadership skills.

Human capital development expert = trained over 100 C-level executives and over 900 sales, marketing and business development people in a variety of sales and marketing topics. Enjoys developing people to achieve maximum potential.

Quote from a colleague: "A rare combination of conceptual/strategic thinking and tactical implementation skills".

Technology, Services, SaaS, FMCG, Hospitality, Wine, Dairy, Strategy, Sales Director, Marketing Director, B2B Marketing, Global Marketing, Go-to-market Strategy, Brand Management, Competitive Advantage, Competitiveness, Collaboration, Knowledge Management, Sales Training, Consultative Sales Style, Marketing Training, Negotiation Skills, Search Engine Optimization, SEO, Pay-per-click, PPC, Internet Marketing, Customer Relationship Management, Online PR, Social Networking, Product Marketing
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Aleksandar Trazoff's Blog

The Statement of Work by

The Statement of Work

Originally published by Brad Egeland on March 30, 2009

The basis of everything…the alpha of the project. The Statement of Work (SOW). You review it, you study it, as the PM you dedicate yourself to it entirely for a week or so before the Kickoff Meeting and you use it as the basis for your presentation. And then sometimes you put it away for good.

That’s unfortunate because a good SOW of work should always be reviewed periodically… Continue

Posted on March 31, 2009 at 3:30am — 1 Comment

Common Project Issues: Underestimating Complexity by

Article by Brad Egeland

There are a million ways to run into problems during an IT engagement. You can lose personnel, the client can change the scope, or your CEO can shoot himself (I think I covered that one in the last article). However, there is one critical way that often happens right out of the gate and it doesn’t become evident until the ball is rolling and it’s too late to do anything about it quickly or for free.

Sales and the Client

During the sales… Continue

Posted on March 24, 2009 at 3:49am

Project Manager To The Rescue by

Original post by Brad Egeland at

Your organization is involved in a project that is in disaster mode. Whatever happened to get that way may have not been anyone’s fault. Or it may be the Project Manager’s fault. At any rate, the PM’s head is the one that rolls and now you’ve been moved into the role of PM on this apparently sinking ship. What do you do?

This has probably happened to most of us at some time or another…I know it’s… Continue

Posted on March 14, 2009 at 2:32am

Characteristics of a Project Manager - Part 2 - by

Published by Brad Egeland | February 20, 2009 | Leave a Comment

In Part 1 of this topic, I covered three of the characteristics that I consider to be of utmost importance when you are a Project Manager. Those first three covered being a good organizer, an excellent communicator, and a wise negotiator. In this installment, I will discuss leadership, listening skills, and the importance of being well-connected within the PM’s own organization.

Confident Leader

One… Continue

Posted on February 21, 2009 at 10:27am

Characteristics of a project manager - part 1 - by

Published by Brad Egeland | February 19, 2009

What makes a Project Manager a good Project Manager? Employers struggle with this question a lot, I’m sure. They struggle with it when they’re creating a Project Management Office (PMO) and the accompanying policies, procedures and processes. They struggle with it when their Human Resources department is putting together job postings. They struggle with it when they’re interviewing candidates and I’m sure they struggle with it the most… Continue

Posted on February 21, 2009 at 10:25am — 10 Comments

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At 8:28am on January 31, 2009, José), Nº8477972 said…


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